ByteDance's Seeance 2.5 Generates Videos Beyond 30 Seconds

A major European retail trade group is pushing back against the EU AI Act's transparency requirements, arguing that AI-generated product imagery - think a sofa in a computer-generated living room - should not be classified alongside deepfakes. The dispute exposes a genuine ambiguity in the regulation's language that has real consequences for how online retail operates. With platforms like Zalando reporting that 90 percent of their marketing content is already AI-generated, the stakes are signifi

Google DeepMind and independent film studio A24 have announced a long-term research partnership focused on AI filmmaking. Google is also making a roughly $75 million investment in A24, according to the Wall Street Journal. The deal pairs one of the leading AI research labs with a studio known for distinctive, filmmaker-driven projects.

Meta's Oversight Board has issued recommendations calling on the company to strengthen protections for ordinary people targeted by sexualized AI-generated deepfakes. The board's suggestions focus on making the reporting process easier and more effective for non-public figures. It marks a continued push by oversight bodies to hold major platforms accountable for harms tied to generative AI content.

REI, the outdoor and cycling retailer, drew widespread mockery this week after posting an AI-generated image on Instagram that depicted handlebars growing directly out of a bike seat - a physically impossible configuration that many followers were quick to point out. The incident adds to a growing list of public AI image blunders from brands that have skipped careful review of generated visuals before publishing them.

ByteDance unveiled Seedance 2.5 at Volcano Engine's FORCE conference, a video generation model capable of producing clips longer than 30 seconds - a threshold few AI video tools have crossed. The model is expected to launch in early July alongside four other newly announced AI models from the company.