A24 Will Survive the AI Backlash, but Some Are Convinced the Company Has ‘Sold Its Soul’
A24, long regarded as a standard-bearer for artistically ambitious cinema, is facing sharp criticism from its own fanbase after announcing a $75 million partnership with Google DeepMind to develop AI workflow tools. While the backlash has been vocal, industry observers largely expect the company to weather it without lasting damage. The deal has nonetheless raised pointed questions about what the studio's brand identity actually stands for.


