Major YouTube creators are facing backlash for accepting AI money
Several prominent filmmaking YouTubers, including Matti Haapoja and Sam "Kold" Kolder, have drawn criticism after posting sponsored content promoting Higgsfield's AI video platform without clearly disclosing the paid nature of those partnerships. The backlash intensified when other creators began sharing apparent screenshots of outreach from PR firms working on Higgsfield's behalf. The episode has sparked a broader conversation about transparency and trust in the creator community around AI tool

