Adobe Unveils New Generative Media Tool in Premiere, Plus More AI-Powered Updates

Adobe used IBC 2026 as the stage to announce a broad set of updates to Premiere Pro and After Effects, with the centerpiece being a new Generative Media Tool built directly into Premiere's editing timeline. Until now, much of Adobe's generative AI work has lived inside the Firefly web editor, so moving these capabilities into Premiere represents a meaningful shift in where and how editors can access them during their day-to-day work.

The Generative Media Tool lets editors describe what they need in text, and Premiere will produce context-aware video and audio clips that are editable and refineable without leaving the project. At launch, the tool supports multiple underlying models - editors can choose between Adobe Firefly and third-party options including Google Veo, Kling, Runway, and Luma. Specific functions include Generate Video, which fills timeline gaps using reference frames sampled from the surrounding edit to better match the visual tone of existing footage; Generate Sound Effects, which uses Adobe's audio model and can accept voice input to guide rhythm and timing; Generate Soundscape (beta), which analyzes up to 15 seconds of video and builds a layered ambient audio bed to match; and Generate Music (beta), which produces original, commercially licensed music with tempo and looping controls.

Beyond the generative tools, Adobe is also adding a set of audio processing upgrades. Enhance Audio extends the existing Enhance Speech feature with more granular noise reduction, giving editors independent control over dialogue, music, ambience, and sound effects within a single clip. Separate Crosstalk automatically splits overlapping speakers into distinct tracks, Dynamic Auto Ducking handles level balancing between dialogue and music without manual keyframes, and a new speed-change algorithm preserves pitch and timbre more naturally across a wider range of duration adjustments.

After Effects is also getting attention, with AI Assistants entering public beta inside AE to help accelerate composition work. On the color side, Adobe is introducing a new Color Mode with Style Modules - including Vignette and Midtones controls - aimed at building cinematic looks more efficiently. Taken together, the updates reflect Adobe's continued push to weave AI-assisted tools into the core editing environment rather than keeping them as separate or supplemental products.