Asset Studio is entering a new era of AI-powered creativity.

We’re introducing new multimodal capabilities into Google Ads’ Asset Studio — your creative destination to create, build and test your assets.

We’re introducing new multimodal capabilities into Google Ads’ Asset Studio — your creative destination to create, build and test your assets.
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Adobe MAX Sneaks is an annual event where Adobe researchers demo experimental technology that has not yet made it into any product. Some of these demos eventually become familiar tools in Premiere, After Effects, or Photoshop - others never ship at all. This year's Sneaks airs Wednesday, November 11, and is free to watch online.

Adobe's annual Max conference has brought a fresh batch of experimental features, including tools that convert flat photos into navigable 3D scenes, let creators shape AI characters through conversation, and simplify photo editing to a copy-and-paste workflow. These "Sneaks" projects offer a glimpse into where Adobe's generative AI research is heading. None are shipping products yet, but they reflect the direction of the company's broader creative toolset.

The Polar Express, Robert Zemeckis's 2004 performance-capture film, is back in seasonal rotation - and it remains one of the more technically unusual productions of its era. Tom Hanks played five distinct characters across 38 days of work, a casting choice that was rooted in story logic as much as technical curiosity. Here is a closer look at how that decision came together and what it meant for the actors involved.