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July 5, 2026

Studios condemn Seedance while secretly using it

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ByteDance set to launch Seedance 2.5 with 3-minute AI video output

ByteDance is preparing to launch Seedance 2.5, the next version of its Dreamina-based video generation model, in July. The update's headline feature is the ability to produce AI-generated video clips of up to three minutes in length - a notable increase over what most current models offer. The longer output window could open up more practical use cases for creators working on short-form content.

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Hollywood wants Seedance banned and reportedly also wants to keep using it

ByteDance's AI video tool Seedance has drawn the Motion Picture Association's first-ever cease-and-desist against an AI company, triggered by a viral clip featuring AI-generated likenesses of Brad Pitt and Tom Cruise. At the same time, industry insiders report that studios are quietly using the tool on a "don't ask, don't tell" basis - a contradiction that highlights the tension between Hollywood's public stance on generative AI and its private adoption of it.