Snapchat is cracking down on AI slop in Spotlight
Snapchat is pulling AI-generated videos from its Spotlight recommendation feed, marking one of the more direct moves by a major social platform to limit the spread of synthetic content in public discovery surfaces. The change targets the low-effort, algorithmically churned material that has become common across short-video platforms. Creators who use AI tools will still be able to post, but their content will no longer surface to users who haven't chosen to follow them.


