Now that Generative AI Is the Villain, Luminar Is Spinning Its Messaging
Skylum, the company behind Luminar, is adjusting how it talks about its AI-powered photo editing tools as public sentiment toward artificial intelligence grows more skeptical. Rather than leaning into AI as a selling point, the company is reframing its software around the idea of supporting human creativity. It is a notable shift for a brand that built much of its identity on being an AI-first editing platform.



