September 30, 2026
Runway has joined the OpenAI Marketplace as a launch partner, making its video generation models available alongside tools from other AI labs in a single enterprise workspace. The integration includes Runway's Gen-4.5, alongside Seedance 2.5, GPT Image 2.5, and ElevenLabs V4. Enterprise teams can now access and manage these offerings from one place rather than juggling separate subscriptions.
Runway has launched Runway Ads, a system designed to automate the full lifecycle of performance marketing creative. The product handles generation, localization, publishing, and iteration of ad content, while keeping human approval as a step in the process. It marks Runway's first direct move into the advertising workflow space.
Adobe is expanding its plugin inside ChatGPT with more hands-on editing controls for images, designs, and PDFs. The update, co-announced alongside OpenAI's DevDay 2026, introduces fine-tuning tools like hue, saturation, and contrast sliders - letting users move between prompting and direct editing rather than relying solely on text instructions. Adobe says further improvements are planned across other platforms, including Claude and Slack.
AMD has agreed to acquire World Labs, the spatial intelligence startup founded by AI pioneer Fei-Fei Li, for $8.2 billion. Li will join AMD as Executive Vice President and Chief Scientist, reporting to CEO Lisa Su. The deal gives AMD an in-house AI research unit built around world models that generate and simulate 3D environments.
