Meta made its own AI-generated clickbait news feed

Meta's AI app, which launched in April 2025 with a social 'Discover' feed showcasing AI-generated images and conversations from other users, has undergone a significant redesign. That public feed is gone. In its place is a more conventional chatbot interface and a new 'For You' section that fills a scrollable list with AI-generated articles styled after the clickbait content that has long populated Facebook's main feed.

The topics, written text, and accompanying images in the 'For You' section are all produced by generative AI. Early examples have shown the kind of errors and oddities common to AI-generated media - including images with visual inconsistencies, such as a photo depicting two versions of Queen Elizabeth II alongside other members of the royal family. The quality issues are consistent with what observers have come to expect from automated content pipelines operating without meaningful editorial review.

The move is notable because it positions Meta not just as a platform that hosts third-party clickbait, but as a direct producer of it. Facebook has spent years under scrutiny for allowing low-quality and misleading articles to spread through its recommendation systems. Building that kind of content natively into a dedicated AI product adds a new dimension to those concerns, particularly given how difficult it can be to verify AI-generated claims without clear sourcing.

The original Discover feed had its own problems - users frequently appeared unaware that their AI conversations and images were being displayed publicly. Its removal suggests Meta is still working out what the app is actually for. Replacing a social sharing layer with an AI content feed indicates the company is testing whether the app can serve as a general information and entertainment surface, though the quality of the current output suggests that ambition is still far from realized.