How Populous Brings the World's Most Iconic Venue Designs to Life with Runway
Populous, the architecture firm behind landmark venues like Wembley Stadium and the Las Vegas Sphere, has begun integrating Runway's generative video tools into its design workflow. The firm reports that the technology helps teams visualize large-scale venues before construction and has reclaimed roughly two weeks of time previously spent on competition pitches. It is a practical case study in how generative AI is finding a foothold in high-stakes architectural practice.




