DJI Used an AI-Generated ‘Person’ In an Ad, Angering the Actual Humans Who Buy Products
DJI drew criticism after posting a TikTok advertisement featuring an AI-generated human avatar, a choice that did not sit well with its core audience of photographers and videographers. The ad has since been deleted, but not before sparking a broader conversation about the use of synthetic people in brand marketing. For a company whose products are built around capturing authentic human moments, the optics proved difficult.

























